The global cognitive assessment and training market size is expected to reach USD 15.65 Billion at a steady CAGR of 20.3% in 2028, according to latest analysis by Emergen Research. Increasing awareness regarding the advantages of maintaining good brain fitness is among some of the key factors driving growth of the cognitive assessment and training market. Cognitive assessment and training is not limited to adults, and is also a tool for use with children with learning disabilities such as dyslexia. Cognitive assessment and training tools have been in use for older individuals among the population suffering from vision and dementia problems.
Rising popularity of gamification is propelling growth of the market to a significant extent. Feedback on gamification from candidates, employers, and psychologists has been very positive and game features are being incorporated into cognitive tasks without undermining data quality, scientific value, and intervention effects, thereby improving participant engagement.
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The Major players in the market are focused on developing mobile software and applications based on advanced technologies such as Machine Learning (ML) and Artificial Intelligence (AI). Rising usage of advanced technologies in cognitive assessment and training is spurring market growth. Negative publicity and media reports related to the efficiency of brain training is a key factor expected to hamper growth of the market to a certain extent going ahead.
Leading Players Profiled in the Report:
- Quest Diagnostics
- BrainWare
- MeritTrac
- Cambridge Cognition
- Pearson
- MedAvante-ProPhase
- Cogstate
- Winterlight Labs
- Philips
- Signant Health.
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The report analyzes the market based on different categories such as product types, end-user applications, and leading geographical regions. It offers key insights into the factors that are expected to influence the growth of the segments and sub-segments.
Major regions include North America, Latin America, Europe, Asia-Pacific, and the Middle East Africa. The report studies the market in these regions on the basis of demand and trends, consumer behavior and preferences, government initiatives and regulatory framework, economic growth, technological developments, supply and demand, production and consumption patterns, import/export, and presence of key players in each region.
Cognitive Assessment and Training Market Segmentation by Type:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
Market Segmentation by Applications:
- Clinical Trials
- Learning
- Research
- Others (Diagnostics, Recruitment and Patient Engagement)
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